Media attacks on vaping suit those who’ve got most to gain – foreign-owned Big Tobacco companies,” says Jonathan Devery – co-owner of the largest Kiwi-owned vape companies, Alt New Zealand and VAPO. Mr Devery’s comments follow an avalanche of negative media stories on vaping lately. “Vaping is 95% less harmful than smoking yet it’s getting 95% of the negative coverage. For those of us dedicated to Smokefree Aotearoa, we’re just asking for some objectiveness. Let’s not lose sight that smoking kills 5,000 Kiwis a year, and nicotine […]

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