Islamabad : A 50 per cent increase in price would lead to the same amount of reduction in cigarette demand in Pakistan as majority of smokers would prefer to quit instead of switching to other brands. This is revealed in a research study, ‘Switch, Reduce or Quit: How do smokers respond to tobacco tax increases in Pakistan,’ carried out by Pakistan Institute of Development Economics in Islamabad. The study finds that increase in prices would help reduce cigarette consumption, adding that higher the prices, higher the reduction […]