The Los Angeles Times The maker of Marlboro and other cigarette brands has a new mission: getting the world’s 1 billion smokers to quit smoking. You read that right. Philip Morris International is trying to persuade customers to switch to its heated tobacco products, which it claims are safer alternatives because they are smoke-free. Eventually, the company hopes, governments will regulate cigarettes out of existence altogether. Given Big Tobacco’s long history of distortions and misleading the public, some skepticism is in order. Although the FDA has authorized […]