Tag Archives: Contract

What’S Surrogate Advertising And Why Amitabh Bachchan Terminated Contract With Pan Masala Brand

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In surrogate advertisements, banned products are not projected directly to consumers but rather masked under another product under the same brand name. On the occasion of his 79th birthday on October 11, Bollywood superstar Amitabh Bachchan terminated his contract with a pan masala brand, saying “he wasn’t aware it fell under surrogate advertising”. He has even returned the money he received as part of his contract. An official statement from Amitabh Bachchan’s office read, “Kamala Pasand… a few days after the commercial was aired, Mr Bachchan contacted […]

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